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North
American Division Educa=
tional
Marketing Presentation
Larry Blackmer,=
3;
Associate Director=
NAD Office of Educ=
ation
larry=
blackmer.com
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What =
is
“Marketing”?
=
Building
positive relationships and
generating compelling expe=
riences
Why is Marketing Adven=
tist
Education Necessary?
=
n=
n=
Church
members have moved
from being loyal, committed and dedicated
stewards of Adventist education to becoming consumers.=
3;
n=
n=
Who is=
the
Competition?
=
n=
Parochial schools
n=
Public schools
n=
Private schools
n=
Home schools
How
can we become
more competitive?
more competitive?
=
n=
Socially
n=
Spiritually
n=
Physically
n=
Financially
n=
Academically
n=
Technologically
Who i=
s Our
Market?
=
n=
Internal and External
n=
Market Groups
Marketing:
Who’s Respo=
nsible?
=
nPrincipals
nTeachers
nPastors
nParents
nAdministrators
nSDA College Education Professors
What
is the NAD Educational Syste=
ms Corporate Image?
Is=
Image
Enough?
You need a product that
matches the image you
project.
No!!!
The V=
isual
n The corporate identi=
ty
n (name, logo and tagline)
n&#=
13;
n
n
n
n
n
n
![](3D"slide0011_image010.jpg")
The Ve=
rbal
The
Behavioral
n
n=
The process of managing change and remain flexi=
ble in
its response to chan=
ging
market conditions, competition, and innovation.
n
nExample:
nFrom To
nBureaucratic
Collaborative
nBoss and critic
Servant-leader and coach
=
;
nCovering content and moving on =
Teaching for
mastery
nTeacher-centered
Student-centered
n=
Out of context and textbook driven Authentic, relevant, meaningful
nPassive Learner
Critical thinker and problem=
n solver
nAssembly line, one-size fits-all Differentiated, honoring students
n individual
uniqueness
n
n
Object=
ives
Develop a
marketing plan that:
<=
span
style=3D'font-size:75%'>Defines the vision (marketing goals) both <=
/span>qualitatively and quantitatively
<=
span
style=3D'font-size:75%'>Identifies the target audiences (internally and=
externally)
n
n
n